reach Brenda by E-Mail.
to find out more about BK.
Do I Need To Set Up A Web Site?
- Your own domain name (www.mycompany.com)
- A professional Web designer
- A reliable and affordable Web
Do I Need A Web Site?
- To establish a
- To network
- To make business
- To serve your
- To heighten public
- To release time
- To sell products
- To make pictures,
sound, and film files available
- To reach a highly
desirable demographic market
- To answer
frequently asked questions
- To stay in contact
- To open
- To create a 24-hour
- To make changing
information available quickly
- To allow feedback
- To test market new
services and products
- To reach the media
- To reach the
education and youth markets
- To reach
- To serve your local
is a Domain Name?
name" is a unique name that identifies an Internet site. Domain Names always have
two or more parts, separated by a dot. The part on the left is your unique
name (the complete name of your business is always best), and the part on the right
identifies you as commercial (.com), an organization (.org), etc. You can
own as many domain names as you like, and you can have all of them point
to your main domain name where you web site is located. This gives you
more exposure on the Internet. No one else will have your exact domain
name because all domain names are recorded in a central database, and each record in the database must be unique.
However, if yourcompany.com is taken, you will have to move to another
extension in order to get the exact domain name you may want (such as
is a Domain Name Extension?
|There are many different types of domain
names. By far the most popular is a domain name ending in .com. These dot-com domain names are used by the vast majority of large
companies. In fact, many people don't know that other domain extensions
exist. For that reason, if at all possible, you will want to set up your
web site address with a .com domain name. Many organizations register
their domain name as .org, then also register the .com name so that people
can find them more easily.
domain is considered the equivalent of prime real-estate on the Web. Most companies will place a premium on owning a .com name over any other domain extension.
Two other international top domains, .net and .org, are also popular.
Although .net is officially reserved for network associations such as
Internet Service Providers, anyone can register a .net name.
Another extension, .org, is supposed to be for non-profit organizations, but again
the rule is not enforced and anyone can buy .org names. The .net and .org names
are less desirable, but sometimes they are the only options if the .com
domain name you want is already taken.
Most countries now have their own top domains, such as .uk for the
United Kingdom or .fr for France. The rules for buying domain names under each country top domain vary from country to
your business need a Web site?
If you can answer "yes" to any of these questions. . .
- Does your business rely on communication with employees, customers, associates, vendors?
- Does your business rely on profit from sales of a product or service to remain in business?
- Does your business rely on donations or volunteers to remain in business?
- Would you gain a competitive advantage if you improved customer service and expanded your company's visibility?
- Would customer feedback help you meet your customer's needs and increase profits?
- Do your products or services require substantial consumer education or after-sale support?
- Would improved communication with your customers help obtain new or repeat business?
- Would you expand into new markets (geographic areas) if you could do so cost effectively?
- Would you like to compete with the "big dogs" in your industry?
- Are your costs for marketing via traditional channels (news print, radio, printed catalogs, postage) continuing to rise?
- Would you like to provide sales and customer service 24 hours a day using no additional personnel?
... then, you need a Web site!
How Do I
Market My Web Site?
Building a Web site and
not promoting it is like posting a billboard in your basement! You're
just not going to get a lot of traffic. To get your Web site visited and
appreciated, you need to let people know that you've arrived. You must
market it! And, remember, keep it current and fresh.
- Use web address
stickers... Not ready to reprint your stationery? Print small, coordinating labels that feature your online address and a note inviting people to visit. Stick them on outgoing envelopes, on seminar folders, on the backs of your business cards, and more.
- Put your URL (web address) in your print
ads... This extends the use of a small print ad since more wired readers can get more details about your offerings instantly, 24 hours a day. But, include your phone number and street address in your print ads, too.
- Include your URL in answering machine
messages... For those who call your office outside of office hours, why not spell out your web address in your message so they can immediately help themselves to the information they need?
- Utilize your on-hold message as
well... Instead of playing "Disco Fever" for customers while they wait on the line for a representative, you can tell them that if they're calling for directions, prices, return policies, your FAX number, and such, they can surf on over to your web site.
- Ask for links...
Visit non-competing informational sites in your area of expertise and ask the owners to add links to your site. This works best when your site includes useful informational resources rather than strictly promotional material.
- Exchange links...
Before requesting links, add a section to your site that contains links to related businesses. Then, contact the webmasters of those sites to request a return link.
- Start an e-mail
newsletter... Some say showing up in your customers' mailboxes every week or month with updates, schedules, sale prices, or industry news is even more valuable than the web site itself. Somewhere in the newsletter, tell readers to check out your web site for more information on related subjects.
- Host a
giveaway... Announce a drawing for a free something-or-other once a week or once a month. Those who register at your site during that month (and people can re-register every
month) are eligible.
outside signage... Conventional signs can be very effective.
Having your web site address on the side of your building is a great
way to publicize your site. Or, consider bumper stickers on your
people to bookmark your site... Remind visitors to your site to
bookmark your site (add it to their favorites' list).
- Use your
e-mail signature option... At the end of every e-mail message
you send, include your URL with your signature.
- Print T-shirts...
Order custom-made shirts and wear your web address on your back. Or, sponsor a softball or soccer team who will wear them, or use them as giveaways for a special promotion.
What is a
Web Hosting Service and Why Do I Need One?
Do I Tell People to Bookmark My Site?
You can add the page to
your browser's Favorites or Bookmarks list, but you can also add a
shortcut to the page on your desktop so that you can visit it with just
1. In your Web browser, right-click a blank area of the Web page you
want to save.
2. Choose Create Shortcut from the shortcut menu.
3. Click OK in the confirmation box that appears.
A shortcut icon appears on your desktop. Next time you want to get to
this page, just double-click the icon. Windows opens your browser,
initiates your Internet connection (if necessary), and takes you to the
Once My Site
is Online, Who Owns It?
BK Web Works works for
you. Once the site is up and all bills are paid, you own your site. I
will be happy to maintain it for you so that is retains its professional
appearance, or I can give you some basic instruction to help you make
updates to your site yourself. Many clients have me update their sites
weekly, monthly, or just on an "as needed" basis. I accumulate
minutes and only bill them at the end of the month if sufficient time
has been spent on a site to warrant a bill. If not, I carry the minutes
over to the next month.
How Can I
Promote My Site Through the Search Engines?
This business founded on Wednesday, June
BK Web Works,
© 2004, All Rights Reserved
10518 LIV 2313, Chillicothe, MO 64601